Selling ecommerce merchandising today is easy and profitable.
In a physical shop, the customer experience is structured by the sales space, the layout of the routes, the merchandise on display, the focal areas, the relaxation areas, the customer entry and exit. In your e-merchandising shop, customers have multiple access points, they are left to their own devices, they have to obtain information on their own, without physical elements to guide them.
E-merchandising plays an important role: different practices are needed to guide the user through the site, but also to sell more. This set of tools can increase the conversion rate by 20 per cent, increase turnover and the average order, with far from negligible effects on the management of an online shop.
Before changing your offer or your web marketing strategy, you should rather see if your site complies with the basic rules of e-merchandising.
Online Merchandising, what is it and how can it be developed?
The purpose of ecommerce merchandising is to prompt the customer to see what he does not see and what you want him to see. E-merchandising acts directly on user behaviour and makes sure that it accompanies every step of the customer’s visit to the site.
With what means and tools do you work with e-merchandising?
- Your products or services with their related data -use, characteristics, economic performance, customer expectations.
- Global behavioural data -visits, purchases, next pages, products in the shopping cart.
- User statistics -repeated visits, product associations, purchase history.
- Trends deciphered from physical shops.
- Trends in e-merchandising.
All these means must be considered in order to have effective e-merchandising consistent with the activity of the commercial site. Obviously, each of these means must be adapted depending on the site, the products for sale, the design of the site itself…
The 4 steps for effective ecommerce merchandising.
1. Organise the offer.
The organisation of the offer is nothing more than the way in which surfers move through the offer and how it is presented to them in order to maximise their return.
In other words, it is a matter of putting the offer in tune with their desires, motivations, objectives in terms of volume, expectations and margins, and positioning with respect to competitors.
It is therefore worth asking all these essential questions in order to understand whether the offer is coherently organised.
2. Highlighting the offer to sell more online.
It’s about organising the merchandise show: building attractive offers for surfers that lead them to buy more and faster than expected.
But it is not just that. Improving your offer helps to promote buying, but it also helps to distinguish yourself from the competition and build customer loyalty. Good mechanics are as important as good design to make the site more attractive to visit.
When presenting an offer, one can ask whether users quickly perceive the site’s advantage over the competition.
- Does my offer reflect the breadth and depth of my catalogue?
- Which products should I highlight?
- How do I classify offers effectively?
- What do I highlight: the best-selling products, the products with the highest margin?
Visitors’ landing pages must be questioned. Are they correct or do they have blocking points? Do they transform?
Then comes the analysis of the product pages, the pillar of your offer. On the product pages, how is the search for information? Are all elements present to lead to purchase?
Finally, it is important to ask whether the product presentation can be even more attractive and whether you can make a complementary offer to the product selected by the potential customer to entice another purchase.
These are all critical points that have a direct resonance on the quality of the commercial site, but also on the customer conversion rate.
3. Interaction and Integration
If the structure of the application and its presentation is essential for the quality of the online shop, interaction is always a key aspect. If one works with the objective of providing the best possible user experience, this step actively participates in the optimisation of the transformation process.
Indeed, with good interaction, visitors will have easy access to the relevant information they need to make a purchase, helping the items on sale and the elements that make your offer unique.
If you are a merchant, you need to know the navigation habits of your visitors and understand if your site has good navigation, is fast, pleasant and conforms to e-merchandising standards. Put yourself as an equal and in the shoes of your possible customer.
4. Services
Despite all the elements seen, it is not enough to have a well-built and well-organised website. Proposing services inside or outside the site can be effective in influencing business performance.
Today, it is essential to position yourself beyond the offer as the best possible alternative for users. That is why it is good to stand out by offering services not only to differentiate yourself from the competition, but also to reduce the bleeding points for online sales. The real issue is nothing more than to reassure and seduce online surfers again and again.
Initially give the visitor everything they need to be reassured through the website. Make everything visible to the customer immediately about delivery methods, payments, user tips, video explanations, more tips, more ideas… These are the important added values for the user that can make them return to your site for another visit and another purchase. Don’t forget to reinforce your existing services so that they are optimised to the maximum and perceived as being able to consolidate your website in the eyes of your users.
Finally, think about loyalty systems and reward mechanisms, such as affiliation, for example.
Merchandising for your Print on Demand business
With Print on Demand you can create customised merchandising, branded clothing, promotional merchandising and more.
For Creatives: Sell customised merchandising with your own graphics and illustrations. Focus on 1 or maximum 2 themes and start advertising your creations not only to earn money, but to make yourself known, in short, to let the rest of the world know about your talent.
For events: Create one-of-a-kind accessories for parties, special occasions and social causes.
- Christmas Sweatshirts
- Sustainable T-shirts
- Merchandising for annual festivities (Father’s Day, Mother’s Day, etc.)
Organisations: Create high quality products that represent your institution, company or sports team.
- Customised merchandising for work or hobbies.
Advantages of merchandising with Print on Demand
High quality products, state-of-the-art printing technologies: DTG, sublimation printing and many other features are within your reach to create a merchandising plan with Print on Demand.
White-label merchandising, you can highlight your company gadgets with customised labels, stickers, pack-ins and more, you won’t need stock, because the Print on Demand company will take care of the product, printing and shipping. You can print your promotional gadgets in large quantities with no minimums and no limitations on bulk orders with multi-stage quality control that guarantees consistent quality assurance.
Responsible management, you can save resources and avoid stock-outs by ensuring that the products you sell are only created when your customers place an order.
Unrivalled technical services: Explore customised solutions with the industry’s most powerful software development team. You can ask for technical support, marketing support, or simply to find out all the features of the site itself.
Out-of-the-box integrations: Hoplix has direct integrations with Shopify, woocommerce, amazon and with Order desk you have the ability to integrate with more than 200 platforms. Once the integration has taken place you don’t have to go through many processes, you only have to accept the order and wait for your customer to receive the order they placed from your merchandising ecommerce.
Before concluding, if you are looking for someone to do merchandising naples, for your event or physical activity, send us an email to supportseller@hoplix.com, or you can book a call by scheduling it HERE. According to statistics, online merchandising has risen to 9.6 million compared to pre-pandemic Italy. Products are worth 40 billion (+10% compared to 2021), while services are +28% compared to 2021 (or 11.9 billion), ecommerce is growing at double-digit rates in Italy in 2022.